Sunday Rants – Music Labels are soooo archaic!

A quick rant this week, but one that is fairly relevant to current events. As you should know if you’ve been reading the blog (which I’m sure all of you do!) this week Apple revealed it’s new iCloud service at WWDC. As part of this service, you will be able to match songs on your computer to cloud copies on iTunes and stream them to your Apple devices anywhere for a small fee.

Except it seems this aspect of iCloud is still not quite ironed out. Apple plan to launch the service in Autumn this year, but will be unable to in several territories including the UK. Why? Because the music labels still aren’t happy about the service. These are the same music labels who happily made multi-million pound deals with Apple to get this service live in the US, but wont do it across the pond. Granted we on’t know the exact ins and outs, but seeing as Google and Amazon already have similar service set up giving the music labels NOTHING, I would say they have a pretty good deal going.

They give the reasoning of not knowing exactly what impact the new service will make as yet and so are biding their time before continuing, but I think these bigwigs are yet to realise that their time is up.

The music industry have been notoriously poor at evolving when new things come along and they still haven’t really moved into the 21st century and the age of the computer. They do little about the piracy which is widely happening throughout the net and then sulk that their profits are down. They seem to think that they can still command every other media around them, as was possible in the 80’s when the music industry was all powerful and dominant. But now we have the internet and the big labels still seem to ignore it’s existence.

The iCloud service will give the industry a little bit of money back for music that has been pirated. In a way it’s a big step for the industry, effectively introducing an amnesty for those who have ‘illegally’ got music on their systems in return for a new cloud service for these individuals. It’s making money for the industry which they never had, yet due to them not making agreements in all countries including our own, they’re delaying progress and a chance for them to truly enter the digital age.

And who is disadvantaged from all of this? The consumer. It’s always us!

The music labels just annoy me because they just refuse to accept progress and continue on blindly thinking they’re the dominant force. They seem to think they can stop Amazon and Google’s music lockers even though the files stored on them are probably legally done so.  They need to evolve and move on and iCloud gives them the option to do so.

I do think they’ll do it eventually, but there’s no need for these ridiculous delays, maybe they should be watching the film, TV and games industries who have all taken to the internet in a big way and are therefore now beating the music industry for profits… stop being so damn archaic!

I’m off to watch some F1, enjoy your Sunday 😀

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