Twitinions – Product Placement arrives in the UK

It all started with a Nescafe Coffee Machine. Yes, product placement has made it to the UK and will be invading several of of our favourite shows over the coming months. Todays episode of ‘This Morning’ was the first to carry Ofcom’s new product placement logo (pictured right) and the first ever in-show advert on British TV, the aforementioned coffee machine.

Now over the past weeks, I’ve made my views on Product Placement very clear, but what does everyone else make of it?

This is a new semi-regular feature where I look at what is being said on Twitter, scouring the feeds for the most interesting, controversial and funny opinions the world has. I must stress that the text featured below are simply the opinions of the people credited and are in no way associated with me.

Many people were strongly against the introduction of ‘PP’ to the UK:

@Tsing_Taoist: Before long with #productplacement TV programs will be just adverts!

@StephenEConlan: #productplacement. Its all down hill from here
@robinince: oh dear, this is a pity, luckily I only watch TV to shout at it, so product placement should help that

Others, just against the product itself:

@CatsHurricane: #productplacement so…nescafe coffee machine on this morning…I take it this morning don’t remember the baby milk disaster then?#appalled

Whereas quite a few of you couldn’t see what the fuss was about as the ‘ad’ was so obscure:

@jotaylor9: Ok so I watched @itvthismorning today and didn’t notice the #productplacement love the idea of pp though another platform for brands to use!
@JeremySinger1: Nestle spends over £100,000 to place a coffee machine on the set of This Morning! Without brand mentions it seems futile! #ProductPlacement


They should concentrate on having their products on supermarket shelves and at a price we can afford 

But the vast majority of you just saw the funny side of things, coming up with suggestions for future PP:

@PippaRolls67: Loose women and #productplacement really gets the mind boggling! Rigby and Pellar, Tampax, Clarins, Ann Summers…flood gates open!

@Locko8668: @Weathergodess *Flashing P* I suggest Pak-A-Macs for todays weather #ProductPlacement

@ReynardCity: #productplacement Ant and Black and Decker Power Tools

@PrincePhilipDoE: Queen on the phone to ad agency – she will NOT give Xmas speech on a Stannah Stair-lift.

The general Twitinion seems to be rather firmly against Product Placement thus far and I very much agree. But love it or hate it, it will be part of our TV (well except the BBC) for the foreseeable future. Expect more and more of those “p’s” to be appearing at the bottom left-hand corner of your screen!
Thanks to everyone for great comments on Twitter and let me know what you think by leaving a comment below or tweeting @chrisbheath !

PS – I would like to apologise for the horrible formatting of this page. WordPress appears to be having some problems, I’m doing my best to sort it!

One Response to Twitinions – Product Placement arrives in the UK

  1. ReynardCity says:

    I can understand why companies are doing it, for the simple fact that ad revenues have been down for years and the fact that people can use recorders to skip the ads a lot easier.

    Given it’s been something in films and TV for some time I’m not “against” it, providing it is handled correctly.

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