Channel 4 today announced what we’ve all been expecting for some time now. Next years Big Brother (the 11th series) will be the last on the channel.
Speaking at a press conference today, C4 director of Television Kevin Lygo said ‘it’s time to move on’. He went on to say that the show was still commercially viable and the decision was made mostly because of C4’s Public Service Remit.
This years show has faired the worst of any with an average viwereship fo 2 million. Back in 2002 the show was able to reach 8 million and only last year it was still making 4 million regularly.
There’ll be one more Celebrity BB in January and a full series in summer next year before it leaves Channel 4 giving them over £50 million of freed up budget. But producer of the show, Endemol, say they plan to continue the series on another broadcaster. ITV, Sky and Five have all been cited.
As far as I’m concerned, this was the right decision. I have watched the show since the beginning in 2000 and after 10 years I think it;s time to call it a day. I also hope no other broadcaster picks it up for the time being as it’s just overkill. Maybe in another 5 years or so it could make a stunning comeback, but right now it’s run it’s annual course.
The current and now penultimate series ends of Septmeber 4th.